{"id":1170,"date":"2026-09-05T20:21:48","date_gmt":"2026-09-05T15:21:48","guid":{"rendered":"https:\/\/naveedfragrances.com\/?page_id=1170"},"modified":"2026-09-05T20:35:05","modified_gmt":"2026-09-05T15:35:05","slug":"about-us","status":"publish","type":"page","link":"https:\/\/naveedfragrances.com\/index.php\/about-us\/","title":{"rendered":"\ud83d\udcd6 About Us"},"content":{"rendered":"\n<div class=\"nf-policy\">\n  <p class=\"nf-intro\">Where every scent tells your story\u2026<\/p>\n\n  <h2>\ud83c\udf31 How It Started<\/h2>\n  <p>\n    Naveed Fragrances began with a simple observation: finding a fragrance that felt luxurious \u2014 one that\n    lasted, projected well, and made you feel put-together \u2014 usually meant paying a price most people in\n    Pakistan couldn&#8217;t justify for an everyday scent. The good stuff was locked behind import prices, while\n    the affordable options rarely lasted past a couple of hours.\n  <\/p>\n  <p>\n    That gap is where this brand was born. Naveed Fragrances set out to bring designer-inspired scents \u2014\n    built to genuinely perform, not just smell nice for the first ten minutes \u2014 to people at a price that\n    made sense.\n  <\/p>\n\n  <h2>\ud83d\udcbc A Passion Project, Built With Care<\/h2>\n  <p>\n    This brand runs alongside a full-time day job \u2014 built in the evenings, weekends, and every spare hour\n    in between. What started as a small personal project has grown, order by order and customer by customer,\n    into a name that&#8217;s now trusted by 60+ happy customers across Pakistan. Every fragrance, every package,\n    and every WhatsApp reply comes from that same hands-on care \u2014 because this isn&#8217;t just a store, it&#8217;s\n    something built with genuine pride.\n  <\/p>\n\n  <div class=\"nf-quote-box\">\n    &#8220;I didn&#8217;t want to just sell perfume. I wanted people to open the box, spray it on, and feel like they&#8217;d\n    treated themselves to something special \u2014 without the guilt of the price tag.&#8221;\n    <span>\u2014 Naveed, Founder<\/span>\n  <\/div>\n\n  <h2>\u2728 What We Stand For<\/h2>\n  <div class=\"nf-values-grid\">\n    <div class=\"nf-value-card\">\n      <h3>\ud83d\udc8e Affordable Luxury<\/h3>\n      <p>Designer-inspired scents at a price that doesn&#8217;t require a special occasion to justify.<\/p>\n    <\/div>\n    <div class=\"nf-value-card\">\n      <h3>\u23f3 Real Performance<\/h3>\n      <p>Long-lasting projection, not just a nice smell in the bottle \u2014 built for all-day wear.<\/p>\n    <\/div>\n    <div class=\"nf-value-card\">\n      <h3>\ud83e\udd1d Honest Service<\/h3>\n      <p>Real answers on WhatsApp, honest recommendations, and support that doesn&#8217;t disappear after checkout.<\/p>\n    <\/div>\n    <div class=\"nf-value-card\">\n      <h3>\ud83d\udce6 Reliable Delivery<\/h3>\n      <p>Careful packaging and nationwide delivery via TCS, so your order arrives exactly as it left us.<\/p>\n    <\/div>\n  <\/div>\n\n  <h2>\ud83d\udd0d Not Sure Where to Start?<\/h2>\n  <p>\n    That&#8217;s exactly why Discovery Boxes exist. Try a curated set of our fragrances at home, at your own pace,\n    and order the full-size bottle of whichever one wins you over \u2014 no guesswork, no regret purchases.\n  <\/p>\n\n  <div class=\"nf-cta\">\n    <p><strong>Ready to find your signature scent?<\/strong><\/p>\n    <a class=\"nf-btn\" href=\"\/index.php\/shop\/\">Shop the Collection<\/a>\n    <a class=\"nf-btn nf-btn-alt\" href=\"https:\/\/wa.me\/923101997444?text=Hi!%20I'd%20like%20to%20know%20more%20about%20Naveed%20Fragrances.\">\ud83d\udcac Chat on WhatsApp<\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Where every scent tells your story\u2026 \ud83c\udf31 How It Started Naveed Fragrances began with a simple observation: finding a fragrance that felt luxurious \u2014 one that lasted, projected well, and made you feel put-together \u2014 usually meant paying a price most people in Pakistan couldn&#8217;t justify for an everyday scent. The good stuff was locked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-1170","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/pages\/1170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/comments?post=1170"}],"version-history":[{"count":3,"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/pages\/1170\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/pages\/1170\/revisions\/1175"}],"wp:attachment":[{"href":"https:\/\/naveedfragrances.com\/index.php\/wp-json\/wp\/v2\/media?parent=1170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}